A coupon is a ticket or document that can be used in marketing to obtain a financial discount or rebate when making a purchase of a good.
Alternatively referred to as a "promo code," a coupon code is a special series of characters used on e-commerce websites to get a discounted price or limited offer on an order. Coupon codes can be obtained from advertisements, by reaching a specific dollar amount with all purchases made, or as an incentive for being referred by an existing customer.
Depending on the website, coupon codes can be used when purchasing a product in the online shopping cart.
Coupons have come a long way over the decades, and with so many digital options available at your fingertips these days, it’s easier than ever to score a deal and save money every time you shop both in-store and online. This may explain why Americans are still crazy for coupons.
"I think of coupons as free money and one of the smartest ways to save," says Jeanette Pavini, savings expert at JeanettePavini.com, a money-saving site. "Using digital coupons makes it easy to access savings at any time of day. "If it takes you a few minutes to save several dollars, it’s well worth your time."
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